Makeup and Hair for my fashion film my initial ideas

I have started to think about some initial ideas for how I want to style the makeup and hair for my fashion film. 

In the first scene before my character finds the scarf I want her look to be very natural and childlike. As i am shooting on a HD camera I will have to apply some makeup to my model but the aim of this makeup is to make it appear as if she is not wearing any makeup at all. Her hair will be in braids as I think this is a representation of innocence and purity. 

After my charcter finds the scarf and puts on the dress, I want her to let her hair down into long flowing waves to show the freedom she is gaining to express herself through the items of clothing. 

 As the film goes on I want her makeup to become eye catching and very high fashion I would like my model to be wearing a smokey eye as i think this would be striking. At the moment I am considering doing a bronze/gold smokey eye but I am also considering a more grungy silver/grey smokey eye makeup.

 For the completed look I want my model to be wearing strong contour and a bold red or dark burgundy lip. Her finished look will represent the 'typically fashionable' makeup of today similar to that seen on celebrities such as Kim Kardashian.