Friday, 7 October 2016

Movement in fashion films

During my research into fashion films it has struck me that allot of them are movement based and incorporate allot of dance. Nick Knight says that when a fashion designer creates a garment they design that garment to be seen in movement not static. So when creating a fashion film it should incorporate movement so the garment can be seen the way the designer intended it to be.
Dance has always inspired me and is art form that really speaks to me, this is probably why I am drawn towards these sorts of fashion films.
The choreography of a dance can tell a story about your character and sometimes actions speak louder than words which is why i think that dance is the perfect thing to incorporate in a fashion film such as mine. Here are some of my favorite fashion films that incorporate dance:
I liked this particular film allot as they use the contrast of movement and stillness to show the constraints and pressures to look a certain way when  working in the fashion industry. 






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